Your message deserves an audience that's actually listening.
Here's an honest look at what that's worth.
Honest Content with an Engaged Audience
I’ve put together answers to some of the most common questions to help you learn more about sponsorsing Generator
About the Show
Generator is a podcast about the real side of creative work. Each week I sit down with working creatives, small business owners, and people building something from the ground up. We talk about the parts most shows skip. The fear. The money stuff. The days it feels like everything might fall apart. And how, sometimes, it comes back together.
Why download numbers aren't the whole story
Most sponsorship conversations start with audience size. We’re going to skip that part. Not because we’re hiding anything. Because download counts tell you almost nothing about whether your money is well spent.
What actually matters is whether people hear your message. Whether they remember it. Whether they act on it. Generator is built for all three.
Who's actually in the room?
Generator listeners are working creatives. Photographers. Writers. Designers. Filmmakers. Podcasters. Small business owners who are actively building something real.
They’re not here for background noise. They show up because they need honest answers about the hard parts of creative work. They’re engaged. They’re paying attention. And they’re spending real money on the tools and resources that help them grow.
The thing money can't buy
I’ve spent over 25 years in creative work. My audience knows I don’t recommend things I haven’t used. I don’t hype products that don’t deliver.
When I mention something on the show, it lands. Not because I have millions of listeners. Because I’ve earned the right to be believed.
A Generator sponsorship puts your brand inside that trust. That’s rare. And it converts.
How I work with sponsors
I keep things straightforward. No awkward scripted reads. No buried mentions that get skipped over. Your sponsorship gets woven into the conversation the way I’d recommend something to a friend.
Mid-Roll Sponsorship — A natural mention placed where it fits the conversation. No forced transitions. No set timestamp.
Episode Partnership — Your brand ties into the episode’s theme. Deeper placement. More context. A stronger connection to the content.
Season Sponsorship — Ongoing presence across a full run of episodes. Built for brands that want sustained access to a focused, engaged audience.
The numbers that actually matter
Full listener demographics and analytics are available in the complete media kit.
Let's see if we're a good fit
Sponsorship works best when it’s the right match. I’d rather have a real conversation than send you a deck and wait.
After you download the media kit, send me a note. We’ll figure it out.